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Olenir Bernardo Bernardini on his farm in Canarana. Like the majority of wealthy families in this part of the country, the Bernardini family are Southern immigrants that were invited to settle in the Amazon during the rule of the military government to open up the forest and build ranches. Many Amazon landowners have become wealthy as production has increased and their land values have doubled every 4-5 years in areas that just a decade ago were pristine rainforests.