Motivational slogans are put up all over the school during Li Yang's intensive 'Crazy English' course. He has become China's Elvis of English, perhaps the world's only language teacher known to bring students to tears of excitement. He has built an empire out of his country's deepening devotion to a language it once derided as the tongue of barbarians and capitalists. His philosophy, captured by one of his many slogans, is flamboyantly patriotic: "Conquer English to Make China Stronger!".