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Watched by a huge crowd of spectators, men at the annual Jallikattu bull run, attempt to mount and 'tame' an enraged bull in order to grab a decoration from its specially sharpened horns. Anyone who succeeds in doing so can win one of a range of prizes, including the top prize of a bicycle. Each year the bull run results in many injuries and even deaths. The event is an integral part of Pongal, the Tamil New Year/Harvest Festival.