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Sikh shoppers on their first trip to a Reliance Fresh store in Jalandhar. Reliance Fresh is the largest in a new wave of western style super markets that have recently opened across India. Called 'formal retail' the stores are a break from small corner stores and open markets. They feature air conditioning, bright lights and a wide variety of products offered uniformly at all stores. Their openings have been met occasionally by violent protest and several stores were burned by farmers and traders who see them as a threat.