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People passing private bank J Safra in Zurich. The bank is of 19th century Jewish origin, and safra means the colour gold in Arabic. It is just one of over 300 banks operating in Switzerland. The Swiss banking industry holds an estimated 4,000 billion Swiss Francs (USD 4,240 billion) in assets, more than half of it foreign, including CHF 880 billion in undeclared European assets alone, benefiting from the country's famous banking secrecy laws.